For many of your customers, attracting new business is probably one of their highest priorities. Sometimes traditional methods just aren’t enough. By acting as a marketing services provider and helping them to implement fully personalised marketing communications, you can help them dramatically improve results. Whilst personalised direct mail will usually outperform other channels on its own, combining personalisation…
Win Your Share of the Thriving Photo Publishing Marketing
January 20, 2018
Digital technologies have dramatically changed the photo industry — and also created a wealth of new opportunities for print providers. Digital cameras, mobile devices and advancements in digital printing technologies have all reframed the photo industry. Today, consumers are creating customized products ranging from photo books, calendars and cards to brochures, portfolios and more. Tapping…
Tackling Smaller Print Runs with Automation
January 10, 2018
The business of print is changing. Print runs in the thousands are being replaced by smaller production runs of 300 or even a dozen. To stay profitable, your company now needs to efficiently process 200 jobs a day rather than the 20 from years past. That’s the value that on-demand, digital print technology can deliver….
Maximise Your Profit with the “Right” Print Jobs
November 27, 2017
Every print business owner would agree that having an innate understanding of the costs of jobs and which work is most profitable is key knowledge required to build a profitable business. Thinking beyond the very obvious costs — equipment, materials, machine time, etc is where the real value can lie. Ultimately you want to everyone…
Growing Your Creative Services Revenue
November 17, 2017
According to research, the UK creative industries are enjoying very strong growth and this is continuing to fuel an expanding talent pool. Research by Falmouth University and the Centre for Economics and Business Research (Cebr) expects that the gross value added (GVA) of the creative industries is due to surpass £100 billion by 2018. Naturally, this…
Detailed Multichannel Print Management Case Study
November 10, 2017
Sometimes it is difficult to imagine the impact of a new technology if you have not seen it in action. This case study highlights how PremCom’s use of XMPie is winning them more valuable services above and beyond print. PremCom used XMPie to improve the “Friends & Family” referral scheme run by Countrywide Mortgage Services….
Choosing the Right Digital Press for Your Business
October 30, 2017
Investing in a new press is an investment in your company’s future… It’s an exciting time, but also one that requires a level head to find a press that not only fulfils your needs but also allows you to unleash your potential… There are common traps that people fall into when deciding which press to…
Evolving the print shop
October 10, 2017
The most successful print shop owners are making the move towards a broader marketing service provider model. In recent years, advanced technology has transformed printing, making high-end features available for the first time to print shops of all sizes. Which means print shops can now handle a wider range of work than ever before, while…
Webinar: The Practicalities of Workflow Automation
September 24, 2017
If you are considering investing further in Workflow Automation, this webinar recording walks you through the experiences of a General Manager at Alphagraphics describing his experience of the real cost savings and benefits and how individual print jobs have been affected by Workflow Automation.
FreeFlow® Core drives down the True Cost of Printing
September 8, 2017
Over 60% of the costs of print are hidden in non-core printing functions. What if you could run more jobs, every day? What if each job had fewer errors? How about connecting multiple systems together to work more efficiently? What if you could really ramp up your entire print process, from start to finish? FreeFlow®…
