Partou Childcare is a Netherlands-based childcare company who needed to increase their enrollment rate for new children, and that meant reaching new parents with a message that would resonate enough for them to respond.
The campaign executed by Jubels, a Xerox Premier Partner, delivered an ROI of over 2,200%, based on new enrollments. Key to its success were:
- Sourcing of high-quality mailing lists of new parents, close to Partou’s locations.
- Using the name of the child or family to spark initial engagement.
- Providing a personalised map of the route from the family home to the nearest Patou location – this was practical information that is key to parents’ decision-making process.
- Making response easy with PURLs and QR codes.
The fully independent Customer Story, produced by PODi*, explains how and why the campaign worked.
*PODi is a global, member-supported, not-for-profit organization whose goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses.
