Every print business owner would agree that having an innate understanding of the costs of jobs and which work is most profitable is key knowledge required to build a profitable business.
Thinking beyond the very obvious costs — equipment, materials, machine time, etc is where the real value can lie. Ultimately you want to everyone involved in pricing work to instinctively know how much you lose by running non-standard jobs and from inefficient customers. The question is how do you work out that information and develop your thinking to ultimately lead to more and more profitable work?
This article on the Xerox site explores this in more detail.
