With trust in email and digital under constant attack, it is easy to see why delivering marketing messages via printed mail enjoys greater trust.
To back this up, research conducted by Royal Mail found 87% of consumers rate messages delivered by printed mail as believable, compared to 48% for e-mail.
On top of that, the research found 65% feel confident that the contents of their mail remain private.
In summary, more people trust printed mail.
Download a copy of their free research here http://www.mailmen.co.uk/campaigns/trust-mail and use it in your marketing.
